Behind the dash
Wordsmith.
Technologist.
Problem-solver.
I'm Laura—the human behind {EM}Dash FWD. For two decades I've worked as a legal marketer on lean teams where wearing multiple hats wasn't optional—it was the job.
Legal marketing Content strategy Tech stacks 20+ years
Photo
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Years in legal marketing
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Platforms mastered
Obsessive curiosity
Who I am

My career in legal marketing has been anything but conventional.

For more than two decades, I've helped law firms, legal tech companies, and professional services organizations tell compelling stories and build smarter systems. Always on teams where resourcefulness mattered as much as expertise.

I've led communications teams at law firms, shaped content strategy for legal tech companies, and built marketing programs from scratch at organizations that needed someone who could both envision the strategy and execute every detail.

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My goal is to work myself out of a job by making you self-sufficient.

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You're getting someone who brings decades of obsessive curiosity and genuine joy to every project.

Mission

Make your life easier. Seriously. I assess what's already in place, understand your goals and constraints, then design solutions that get the work done efficiently—and give you time back for what matters.

My passion for words and technology existed long before my career started. I'm the type to spend weekends writing essays and building WordPress websites for fun. This isn't just a career—it's the core of who I am.

Why {EM}Dash
Six reasons clients come back.
01
Integrated Expertise

Most consultants are either great writers or great with technology. I'm both. Cohesive solutions, not Frankensteined systems.

02
Lean-Team Mindset

Two decades on small teams where "figure it out" was the job. Enterprise results with startup-sized budgets.

03
Real-World Experience

Law firms and legal tech for 20+ years. I understand attorney skepticism, billing pressures, and what actually works.

04
Focus on Scalability

Sustainable systems you'll want to use. Every project includes documentation and training for independence.

05
Results-Driven

Data-informed, not data-obsessed. Strategies that get results while maintaining authenticity and human relationships.

06
Practical Solutions

Designed for reality. No over-engineered workflows. No tools that require a PhD to operate.

Start a project
Would you like to start a project with me?

Let's talk about what you're trying to accomplish—whether you need a content strategy, a marketing system overhaul, or you're not quite sure yet.

Get in touch →

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