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Laura

I'm a strategist, writer, and systems nerd who thrives at the intersection of tech, messaging, and meaning. I build smarter workflows, write with blunt clarity, and help small teams do big things...with less chaos.
Industry Insights

Your gatekeeping isn’t allyship

There’s a large event I go to every year. I love going—I have a lot of friends and connections there. But inevitably, I end...
Misc

Email Marketing Resource: the yearly best/worst days to send

h/t to my friend Jaime Lira, who introduced me to this one Ever wonder what day to send your email newsletter? Outcome Media publishes the...
Helpful Content

Airtable Basics + Content Tracker Template

Now that you know WTF Airtable is, let me show you the basics using EM Dash's Content Tracker template. Once you're done watching the video,...
Helpful Content

WTF is Airtable?

Airtable is one of my favorite - if not the favorite - tech tools in my arsenal.  Airtable in One-ish Sentence Airtable, a freemium service, combines...
Generative AI

Time Zone Changes

For those who have clients or colleagues in other time zones, scheduling a meeting can be a confusing process. Even if it's easy to...
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About

I'm a strategist, writer, and systems nerd who thrives at the intersection of tech, messaging, and meaning. I build smarter workflows, write with blunt clarity, and help small teams do big things...with less chaos.

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Welcome to the wired edge of communication.

I’ve spent the past 35 years immersed in tech and language—building systems, shaping messages, and helping small teams make smarter moves. This site brings all that together: tools, tactics, and unfiltered takes on how we work, collaborate, and push against the edges.

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Recent Articles

Your gatekeeping isn’t allyship

Industry Insights 0
There’s a large event I go to every year....

Email Marketing Resource: the yearly best/worst days to send

Misc 0
h/t to my friend Jaime Lira, who introduced me...

Airtable Basics + Content Tracker Template

Helpful Content 0
Now that you know WTF Airtable is, let me...

Behind the Scenes