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LinkedIn Ad Basics: What & Why

What a subject to tackle! I've been sitting here for an hour (though I may have been sitting on this for months...) trying to think of how to start this post. LinkedIn ads aren't just something you can start one day... But actually, that's exactly how I started.

In defense of NOT wanting to be a CMO

I don’t want to be a CMO. Like, ever. I never want to be at a big enough law firm to be a CMO. Does that...

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I'm a strategist, writer, and systems nerd who thrives at the intersection of tech, messaging, and meaning. I build smarter workflows, write with blunt clarity, and help small teams do big things...with less chaos.